INDUSTRY:
Digital Product / Web Platform
CLIENT:
GenzBuildersDiary(Startup)
YEAR:
2025-Present
Role:
Lead Product Designer
GBD
about.
GenZ Builder Diary is a startup-focused platform designed to support and inspire builders through curated content, tools, and resources.
As the Lead Product Designer, I transformed the initial idea into a structured digital product—defining the user experience, designing the interface, and shaping the overall product direction.
The project focuses on creating an engaging and scalable platform that simplifies content discovery while maintaining a strong and modern visual identity.
challenge.
Gen Z builders often struggle to connect with like-minded people in a fast and meaningful way. Existing platforms either feel too formal (like LinkedIn) or too casual and unstructured, lacking depth and intent. The challenge was to design a platform that enables spontaneous connections while maintaining a sense of purpose, comfort, and trust. It required balancing real-time interaction (random matching) with structured identity (profiles), while reducing social anxiety and keeping the experience simple and engaging.
result.
The final design delivers a seamless and engaging platform that combines instant connection with structured discovery.
By integrating one-click matching, intuitive user flows, and a familiar Instagram-inspired interface, the experience reduces friction and encourages interaction.
The platform creates a balanced environment where users can connect effortlessly, explore profiles with clarity, and build meaningful relationships in a visually appealing and user-friendly space.
Arshita didn’t just design screens she built the entire experience.
From idea to execution, every interaction, behavior, and detail was thoughtfully considered. Nothing was left incomplete.
This goes beyond design—it reflects true ownership and a deep understanding of product thinking.
GBD
Founder & CEO
